Introducing our advanced Purple Toning Cleanser, specifically formulated to combat brassiness and warm tones in silver, blonde, and gray hair. This innovative daily cleanser harnesses the power of purple pigments to deliver a natural, ultra-cool finish that will leave your hair looking fresh and vibrant.
Key Features
Brass-Busting Formula
Our purple-pigmented cleanser effectively neutralizes unwanted yellow and orange tones, restoring your hair’s cool, ashy hues.
Colorist-Approved Ingredients
Caffeine: Invigorates the scalp and stimulates hair follicles for healthier-looking hair.
Olive Oil: Provides deep hydration and nourishment, leaving your hair soft and manageable.
Juniper Extract: Adds shine and helps maintain hair color.
Hydrolyzed Quinoa: Strengthens hair and improves its overall health.
Gentle Cleansing: Our sulfate-free formula (SLS and SLES free) ensures a thorough yet gentle cleanse without stripping your hair of its natural oils.
Moisture-Boosting
The lightweight formula adds hydration without weighing your hair down, perfect for all hair types.
Refreshing Aroma
Enjoy an invigorating shower experience with our product’s delightful fragrance.
How to Achieve the Best Results
- Apply a quarter-sized amount to wet hair.
- Massage thoroughly to create a rich lather.
- Leave on for 5-10 minutes, depending on desired intensity.
- Rinse with cool water to seal the cuticle and enhance shine.
- Follow with our Color Protect Conditioner for optimal results.
Pro Tips
- Use 1-3 times a week, depending on your hair’s needs.
- For more intense toning, leave the product on for the full 10 minutes.
- Adjust usage based on your hair’s porosity and color intensity.
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